There is no easier way to generate incremental revenues and drive new traffic to your store than when customers prepay for a private branded gift card. For consumers, plastic gift cards are a convenient choice that allows the recipient the flexibility to choose their preferred gift, avoiding unnecessary product returns to the store. Since gift cards look and feel similar to a credit card, the perceived value is higher than a paper certificate. As a result, gift cards have virtually replaced gift certificates. For many merchants, customized gift cards have become a leading stand alone product. With annual growth averaging above 10%, gift cards have had a dramatic impact on retailing over the last few years and are projected to continue to grow in popularity as retailers launch new and differentiated designs. We offer a wide array of solutions to meet the market demand for unique gift card products:

• Card thickness from 10 mil to 30 mil (standard credit card is 30 mil)
• Highest quality offset lithographic printing: 4 color process, PMS spot color matching
• Metallic and pearlescent inks
• Gold and silver sparkle over laminate film
• Magnetic stripe: Lo-Co 300 oersted, or Hi-Co 2750 oersted
• Custom color magnetic stripes
• High gloss laminate finish
• Matte laminate finish
• UV coated gloss or matte finish
• Decorative foils
• Custom shapes and sizes
• Secure numbering and encoding
• High resolution inkjet and thermal numbers, bar codes, and text
• 100% in-line verification of magnetic stripe encoding and bar code
• Shrink wrapping, labeling and special packaging
• Fast turn delivery
• Request sample cards

Gift cards can be individually personalized and packaged for activation at the point-of-sale. Allegheny's separate, secure card personalization operation utilizes state of the art machinery to personalize hundreds of thousands of cards each day.