First introduced in Atlantic City, customized player tracking cards have become a win/win situation for the players as well as the casinos. The card magnetic stripe can record every spin of a slot machine. At table games, pit bosses track patron bets and add points to cards later. Player activity data allows casinos to reward customers for their loyalty with a free meal, show tickets, complimentary luxury hotel suites or free first-class air travel. One of the hottest trends in the highly competitive casino industry, player tracking cards allows casinos to monitor their customers' behavior with a precision that other businesses can only envy. Contact us to learn more about our player tracking card capabilities.